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Nov 1, 2012

“WHY IS NATURE always called Mother Nature? Perhaps it’s because like any mother, she quietly manages so much of our living without our ever realising there’s a woman at work.” "...So begins this ten-minute informational film produced by the Walt Disney Company in 1946, commissioned by hygiene company Kimberley Clark and shown to an estimated 100 million students in American schools. The oddly-charming video talks viewers through the pituitary gland, which is responsible for the production of human growth hormones – and, at the onset of puberty, the hormones that kickstart the menstruation process. Something of a landmark, the video is thought to have been the first mass-distributed film to use the word ‘vagina’ in its script. It doubled as a covert commercial ploy from Kimberley Clark: the companion book advocated the use of sanitary pads (an industry dominated by its Kotex products) instead of tampons (dominated by Procter & Gamble’s Tampax brand). We won’t discuss the rest of the video – spoiler alert, you know? – but rather leave it up to yourself to watch in your own time."

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